Oky 's the planet's first electronic durations application co-made up of and people.
The brand new app provides facts-depending information about symptoms, puberty, and reproductive fitness when you look at the fun, imaginative and you can self-confident ways, straight into girls' hand. Oky are tailored so you can girls' existence, language and you can electronic information which can be already inhabit Mongolia and you can Indonesia, with increased areas coming soon.
Oky has been identified by the new Electronic Societal Merchandise Alliance, a multi-stakeholder step you to encourages the brand new breakthrough, use, and speed out of electronic personal goods (DPGs). To earn recognition as good DPG, electronic solutions need certainly to comply with the new DPG Fundamental, which need approaches to likely be operational source, strongly related new end of your SDGs, is extremely important tips like data confidentiality, and to take the appropriate steps accomplish-no-harm. Electronic social items for example Oky make it possible to would a equitable industry.
That is a vibrant second to possess Oky, which is the earliest solution on the UNICEF Development Financing so you're able to be approved because the an electronic digital societal a beneficial. It is reasonably the opportunity to utilize Oky because the top practice to have strengthening answers to girls' digital basic facts and you may ignite the digital ecosystem so you can link brand new sex digital divide.
Raising the bar: girl-depending design
Digital personal goods uphold global consented standards getting digital advancement. The initial concept is always to structure towards affiliate. But despite best motives, teams constantly framework with a person ft which is predominantly men. Too frequently, women remain off co-creation, design, or tool analysis.
Whenever co-performing with female, your understand its electronic truth, the options and you will constraints, its wants and needs. Such wisdom often determine all choice you will be making on digital innovation excursion. Essentially, people face higher limitations in use regarding and you may the means to access electronic innovation than just boys. Because of this, brand new first rung on the ladder to create having lady pages is really various other.
Oky place women at the key of your application, playing with a lady-based design procedure. Over eight hundred female in two different locations, Indonesia and you can Mongolia, took part in this new ideation and you will construction phase. During the co-design classes lady created software activities who satisfy the wants and needs. It molded prototype innovation and many other electronic innovation choices for Oky. Women plus computed the appearance and you can feel, and you may entitled it Oky, that's a fun, made-up phrase.
Complimentary technical in order to woman user criteria
Through this woman-dependent structure, Oky came up while the a gamified, light-lbs software. They runs off-line, is simple so you can browse by design, and boasts a browse-out option and you can graphic tutorials. Moreover it enables female exactly who show cell phones - sometimes when you look at the relatives or which have co-worker - having large studies cover and you may privacy.
- Products and you may operating systems
Lady in the emerging segments have a tendency to explore a lot more very first handsets and you can more mature systems as compared to men populace. Mobiles are lower-stop, which have limited and slowly possibilities. Oky therefore works on numerous products and you may expertise. The new application are small not to ever take many recollections towards the a tool. It really works towards all the way down display screen resolutions and you will elderly software (Android os 5 and you can a lot more than). Oky's structure and software in addition to deals with most of the display screen versions.
- Privacy, protection and you will discernment
Electronic situations is also put profiles at risk of the maybe not shielding its private information otherwise data. Female are usually in the even higher chance of harm. Which have a personal, safe, and you may discreet app is actually one of the major Oky has actually you to ladies expected. The application symbol are discrete and you will unrelated so you can times otherwise sexual and you may reproductive fitness. The fresh new gamified software doesn't seem like a timeless months tracker wheel otherwise schedule so you can anyone overlooking a beneficial customer's shoulder. Very tight research safeguards and you may privacy tips regulate Oky's password and you can backend. Oky never ever requires a user to own really identifiable pointers (particularly email, social network profile otherwise Internet protocol address) as you can promote worthwhile functions to girls as opposed to this information.
- Down load alternatives
Some women within the reasonable- and- middle-money regions don't possess emails. But the Google Play Shop demands a free account and you can email in order to down load apps. Oky is even available given that a direct software install throughout the web site, and on the newest Enjoy Shop. It can also be reached via an excellent shareable link or QR code.
- Offline factors
Females pages tend to be less likely to want to feel on the web than simply males and you can males, if you're women when you look at the rural components even have so much more limited connections. Oky was made to completely form off-line when needed. After installed, Oky can be used in place of a web connection. Info is stored in the new application alone, and you can Oky does not need to relate with external database to give features so you're able to people. This may involve that point forecast system, that have host learning that actually works off-line.
- Device revealing methods
Women will obtain products from household members, or express cell phones in the loved ones. Oky try therefore built to ensure it is multiple affiliate logins. Users can access the newest software towards a shared product but with book accounts and you will passwords. Oky handles representative confidentiality which have code prompts when this new app are open.
- Digital literacy levels
Ladies pages are apt to have (otherwise faith he's got) low levels out-of electronic literacy than men pages. Lady assisted to style Oky become gamified and simple to browse, making certain every users, despite their electronic literacy, are comfortable with the software rather than dilemmas. It was over as a consequence of layouts, avatar help and you will interactive training, stuff from inside the local dialects, and you may engaging lady-amicable blogs. Oky keeps text message-to-speech enjoys in various languages that allow pages to learn created stuff read out.